Why friction beats willpower

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Most of the time you open an app, you did not decide to. Your thumb got there first.

Willpower is a tired guard

Willpower works when you are rested and paying attention. That is rarely when the urge shows up.

Friction does not get tired

A small step between you and the app gives your brain a moment to catch up. That moment is often enough.

• Move the app off your home screen
• Add a short pause before it opens
• Ask for a habit first

That is the whole idea behind Kelpwise.